#06 Let’s take a look at a membership model business called Mightier.com.
Mightier helps kids build emotional regulation skills, which help reduce disruptive behavior (anger, anxiety, ADD, ADHD, etc.). This product has been demonstrated in clinical trials to have a significant positive effect.
However, I think their customer acquisition strategy is lacking (as you’ll hear below). Listen in here:
Links from this show:
- Organifi.com (example product with 11 super foods reference)
- Breakthrough Advertising (the direct response marketing bible)
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