#06 Mightier.com - Software + Hardware membership for kids emotional health

#06 Let’s take a look at a membership model business called Mightier.com.

Mightier helps kids build emotional regulation skills, which help reduce disruptive behavior (anger, anxiety, ADD, ADHD, etc.). This product has been demonstrated in clinical trials to have a significant positive effect.

However, I think their customer acquisition strategy is lacking (as you’ll hear below). Listen in here:

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My brain can’t stop questioning if I’m on the hook for a surprise expense. What does it mean!?!? :joy: